People Hate Beauty

It sounds harsh but it’s entirely true: People. Hate. Beauty. They don’t mean to hate beauty and it’s not a matter of jealousy, it’s more a matter of truth. Everyone, wants to feel good about they way they look. And everyone wants to feel beautiful. But no one wants to be mislead by false promises and lies.


With so many skin care product lines making false promises it’s no wonder people have begun to hate beauty. They hate paying for sub-par products that don’t deliver what they promise, and they hate being lied to.


So enough with the lies, it’s time to face the reality. You as the consumer must learn how to decipher the truth from the lies. Our recent blog: “The Top 5 Most Promised Skin Care Results,” discussed this very point. Skin care companies may not mean to mislead consumers with advertising, but they certainly do a good job of confusing them.


When you are researching new skincare products, here are a few tips:


1)    Know what you are looking for and don’t buy what you don’t need. Nothing is more confusing than not knowing what you need. A basic skin care regimen for those 20 and above should include: cleanser, moisturizer and eye cream. Add in sunscreen if you are going to be outdoors. When you approach your 40’s you’ll want to add a serum and a retinoid to help slow the aging process and promote cell regeneration.


2)    Beware of claims that seem outrageous. You know the old adage: “If it seems too good to be true it probably is.” This is especially true with skin care. Products promising to “reverse the signs of aging,” or “make you look 10 years younger” after 1 application, must have some pretty high quality ingredients and some amazing test results to support such claims. Buyer beware.


3)    Speaking of ingredients, make sure the active ingredients boasted by the manufacturer are among the first 5 on the ingredients list. If you don’t find them there, they won’t be effective since they will be diluted by other lesser ingredients and fillers.


4)    Try before you buy. Any reputable company, spa or aesthetician will offer you product samples and encourage your feedback. It’s tough to know exactly what your skin needs so don’t be afraid of the trial and error process and walk away from any company that’s not willing to take the time to help you define your skin’s needs.


When you begin researching skincare, look for companies that have established reputations in the industry and stay away from those requiring a membership. Find an esthetician or spa that you feel comfortable with and ask questions. The overall goal for them is to make you happy so they should be more than happy to help you with the process!


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