Skincare in 2016

While it’s impossible to precisely predict where the Skincare Industry will be at the end of next year, one thing is for sure, the “face” of skincare is always changing and in order to stay relevant, skincare manufactures need to change with it. One way to do that is to take a look at today’s clients and their buying history.  In our recent blog, How Millennials View Skin Care, we discussed “Generation Y’s” (those born from 1977 – 2000). This group holds incredible buying power today since they currently make up 25% of the entire US population.  The needs and desires of these Gen Y’s will continue to make a significant impact on how skincare brands are developing and marketing their products. These consumers are savvy and knowledgeable and look for products that are not only effective for the skin but are as natural as possible.

 

According to a recent Skin Inc. article, Top Professional Skin Care Trends in 2016, the importance of “natural” when referring to skin care and to spa treatments is currently very prominent.  Clients in 2016 will continue to push for natural products and treatments and will shy away from products heavy laden with chemicals.  Skincare brands have reacted to this growing trend and are expected to continue do so in the coming year by reducing the use of harsh chemical. While it’s impossible for all ingredients to be 100 % natural and still get good results, the shift toward increasing the percentage of natural ingredients per product will continue into 2016.

 

Skin Inc.’s article goes on to mention the importance not putting our customers in a box in the coming year. While every spa wants to personalize products and treatments for clients based on social status and age etc., we have to recognize that this practice of demographic pigeon holing no longer exists. Clients today want spa treatments and products personalized to their interests rather than their social demographics. It makes sense. No one wants to be treated like a number; we all want to be treated as an individual. The good news is, this makes your job that much more fun! You can finally develop treatments and services that are personal and meaningful to your client as an individual. And skin care companies can work toward developing products in that same vein as well.

 

In the coming year Social Media will continue to influence trends in skincare. With the click of a button we can now easily see how wellness and skincare is being handled in other places, even globally. We can track trends in other countries and find out how they have adapted practices to their client’s needs. And although climate and geographies differ, this helps drive new and creative treatments and products and also helps define those that we should stay away from.

 

Anticipating some of these trends, Thalgo recently developed a new medically-inspired product range called MCeutic. This revolutionary Medi-cosmetic line featured in Spa Business, uses patented product naturally inspired Mesolift Marine, which accelerates self-regeneration for youthful looking, firm, and radiant skin. Also developed with this line is the new treatment program called Renovation Radical. A series of 4 professional cosmetic treatments which have been dermatologist tested with 100% satisfaction in improved skin quality, reduced imperfections, and refined skin texture, resulting in a clear and radiant complexion.

 

The MCeutic line targets:

 

  • loss of radiance
  • uneven skin tone
  • rough micro surface 
  • thick skin texture
  • dilated pores
  • localized imperfections 
  • residual marks from past acne

 

One thing is for sure, 2016 will be an exciting year for skincare!